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MEET
THE
TEAM!
HEllo!
Richard +
Kerri + Matt
+ Rob + Kaia
+ Jemima + Hester +
Selena
+ Mike
+ Daniel
GERONIMO
JIHAN
ZENCIRLI
Artist + Founder
The New york TImes "Most recognizable public artist"
CHRISTOPHER
SULLIVAN
Technical + Creative Director
JENNIFER
ROSE
Content + Creative Producer
JONATHAN
KNIGHT
NEWHALL
Director of Strategy +
Special Projects





London
LOS ANGELES
+ New York
Tuesday DECEMBER 4th 2018



THE concept

When imagining linked islands on a peninsula, wrapped by a river, it’s impossible to ignore the overwhelming presence of water.
Water is in everything. Water takes us places. Water hydrates. Water cleanses. 80% of the human body is water - which is to say: we are water.
Water is magical in its disappearing act from the gnome-flanked bird bath of a grandparent's house and emergence in a Frozen lake outside your train window.
Water is the dreaded and uninvited beads of sticky humidity on arms on the hottest day of the year, then shape-shifting to rain on a best friend's wedding day.
Water sustains a midnight thirst, in the carafe by a bedside. Water is the clouds, deepening the emotion of the sunset.
Water drips from brows, to the eyes when a day has been earned.
Water, in it's many forms, but specifically Droplet is a part of every life on earth - in its abundance or scarcity, but most of all:
in it's ability to express emotion for humans
Water’s robe, the shiny and slippery tear droplet, is geronimo's inspiration that drives the core creative for the celebration and launch of the P5k elevated walkway.












a brief Science Lesson FRom Jen



THE Sculpture
GERONIMO sculpts an orchestra of Droplets, in a series of of triad tones. droplet sculpture are in nine custom sizes for the P5k walkway.
The droplets flow beyond the walkway and are placed in strategic places within London to excite the public, create curiosity and to bring people to the origin of the droplet.
Flowing further still, GERONIMO places the droplets in satellite cities around the world and connects the world of droplets.
GERONIMO excites the world.


CONTINUOUS COLD AIR INFLATED SCULPTURE
Sizes:
15 ft (457 cm)
20 ft (610 cm)
25 ft (762 cm)
heavy duty, cold air inflated sculptures, made of
.05 mm vinyl coated nylon, with industrial internal 220v blower.
They each weigh approximately 10 lb (4.5 kg), without the blower.
150 lb (68 kg) of sandbag weight and 20 lb (9 kg) blower are used to ground and stabilize each sculpture.
Sculptures are handmade in California of 10% recycled, post-consumer waste vinyl.




Sealed helium INFLATED SCULPTURE
Sizes:
3 ft (92 cm)
5 ft (153 cm)
7 ft (213 cm)
1o ft (305 cm)
heavy duty, air inflated sculptures, made of
.03 mm vinyl fabric with fused rings and aircraft wire to secure.
They each weigh approximately 5 lb (2 kg).
150 lb (68 kg) of sandbag weight are used to ground and stabilize each sculpture.
sculptures are handmade in California of 10% recycled, post-consumer waste vinyl.
Sealed Air INFLATED SCULPTURE
Sizes:
3 ft (92 cm)
5 ft (153 cm)
7 ft (213 cm)
1o ft (305 cm)
heavy duty, air inflated sculptures, made of
.03 mm vinyl fabric
They each weigh approximately 5 lb (2 kg).
75 lb (35 kg) of sandbag weight are used to ground and stabilize each sculpture.
Sculptures are handmade in California of 10% recycled, post-consumer waste vinyl.
The sculpture specs
THE LOCATION














5 Day installation
Wednesday am: Installation
thursday: fine tuning, adjustments, interactive layers + Photos
friday pm: Press + media Preview night with select performances by our artist collaborators
dancing, food + music
Saturday+ Sunday:
Open to the Public 24 Hours with spontaneous happenings staggered throughout the day with artist collaborators
Monday Am:
educational walkthrough with art students
Monday pm/tuesday am:
removal
THE event
EXTRA CREDIT:
6 weeks before the opening:
teaser sculpture droplets tour the world!
-
involves a wider community
-
get eyes on this project
-
teaser sculptures go out in conjunction with the media teasers and marketing plan
(with GOOD MAGAZINE)
THE
bilL
$
SCULPTURE iNSTALLATION
TOTAL BUDGET: $135,120 USD / £106,600 GBP
GERONIMO Fees: $27,400 USD
-
Artist / Design Fee - 10% of Material Expense = $8,700
-
Studio Fee for Project Management - 10% of Material Expense = $8,700
-
Flights + Accommodations for Team for 2 Visits (Site Visit + Installation = $10,000 USD
Materials: $87,000 USD
-
60 Sculptures 3, 5, 7, 10 FT = $36,000
-
10 Large Sculptures 15, 20, 25 FT = $51,000
Installation Labor + Materials: $20,720 USD
-
Tethering Cords, Aircraft Line, Crimps, Hooks + Clamps = $4,000
-
Electrical Cords, ADA Ramps + Gaffers Tape = $2,500
-
Shipping + Material Transport = $2,500
-
Tethering Cords, Aircraft Line, Crimps, Hooks + Clamps = $1,500
-
9,000 Lb (4082 Kg) of Sand Bags for Cold Air Sculptures = $2,500
-
6 Support 220V Replacements ($120 per piece) = $720
-
Helium 10,000 Cubic FT = $3,000
-
De-Installation Labor = $4,000
Any Special insurance, Permitting, Certification + Inspection is Not Included in Fees and should be Payable by Client.
All 24 Hour Security on Site for 5 Days is Payable by Client.
All media + Promotional is through client.
We must be paid in full to begin.
key to our project is a media and promotional budget dedicated to the project.
What platforms can we share the project through?
how do we get london to the p5k?
These are elements to the success and viral-ability of debuting our new work:
-
Teaser Content
-
Video Promotional
-
Opening, VIP, Educational Events (Ticketed, Free)
-
Outdoor City Adverts
-
Public Transport / Bus, Tube 2- Sheets
-
City Advertising Pylons, Site Concurva
-
Digital Adverts for London, LA, NY, etc.
-
Facebook Sponsored Media Content + Teasers
-
Facebook Sponsored Media Sidebar Icons
-
Instagram Sponsored Media Content + Teasers
-
Google Display -- animated banners both portrait and landscape banners
-
First Look Buy-outs: Ex: Hyperallergic Network - banners and static and Vice/Viceland BTS, Sponsored Advertorials
it's not cheap, but it pays off:
historic Seaport pier 17:
We hAD 30,000 RSVPS for a 3k max capacity opening
The new york city ballet
Tickets sold out in 20 minutes.
7,000 people lined up during museum week on the first monday of opening TO MEET JIHAN AND SEE THE WORK.
(previously 2k max for the entire week with former artists jr, dustin yellin, etc. )
MEDIA + Promo




hear it from Christopher
THE EXTRa
Possibilities

a word FRom jonathan
sponsorships + Partnerships
COOL HUNTING - Evan orensten + Josh Rubin Partnerships + Curation
GOOD Magazine - Casey Caplowe
Global Strategy + Outreach + location partnerships
Augmented reality
Performance Artists
Artists
max siedentopf
Sound Design + Mapping
John Bowers
Dance Groups
