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New york .  LOS ANGELES .  MILAN

FONDAZIONE GERONIMO

  • MAKING fine ART, conceptual art AND Experiential art An accessible, INCLUSIVE PUBLIC experience

  • geronimo will create a thoughtful, conceptual and site-specific creative identity for collaboration

  • promotional assets, photography and creative direction of out-going identity directed and produced by geronimo

  • Teaser + Video promotional for social MEDIA + advertising to introduce the collaboration and direct attention and excitement for collaboration

  • print campaign around city to promote collaboration

  • geronimo to advise on pr approach

  • re-introduce the concept of paid "INFLUENCER" PARTNERSHIP with a more theatrical approach : invite zach galifianakis to "go to work with geronimo", hire AMy Sedaris to answer geronimo toll free number

  • activatE AREAS AROUND THE CITY / country with "stunts" TO DRAW ATTENTION TO collab

  • use layers of immaterial: lighting, SOUNDSCAPEs + Visual projections to EvolvE the experience

  • collab with restaurant(s) / catering to curate elements:  special edition servingware by geronimo, custom aprons designed by geronimo, menu items, music, etc. 

  • public may "Exit through the gift shop" with special edition items for sale to mark collab

  • free SOUVENIRS for opening event and promotional events 

  • geronimo to host OPENING PARTY 

  • offer private tours or talks for press, arts and education 

  • document event for post-opening coverage of collab on Social media or in press 

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VISUAL IDENTITY

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david yurman collaboration 

GERONIMO will DESIGN A cohesive visual CAMPAIGN with specific colors, thematic icons, images and complete identity for collaboration 
 
visual assets can be used for city-wide wild postings,  billboards and printed promotional and be the creative guide for all elements involved in the collaboration 

OTHER FAVORITES! 

sculpture feature