FONDAZIONE GERONIMO

MAKING fine ART, conceptual art AND Experiential art An accessible, INCLUSIVE PUBLIC experience
geronimo will create a thoughtful, conceptual and site-specific creative identity for collaboration
promotional assets, photography and creative direction of out-going identity directed and produced by geronimo
Teaser + Video promotional for social MEDIA + advertising to introduce the collaboration and direct attention and excitement for collaboration
print campaign around city to promote collaboration
geronimo to advise on pr approach
re-introduce the concept of paid "INFLUENCER" PARTNERSHIP with a more theatrical approach : invite zach galifianakis to "go to work with geronimo", hire AMy Sedaris to answer geronimo toll free number
activatE AREAS AROUND THE CITY / country with "stunts" TO DRAW ATTENTION TO collab
use layers of immaterial: lighting, SOUNDSCAPEs + Visual projections to EvolvE the experience
collab with restaurant(s) / catering to curate elements: special edition servingware by geronimo, custom aprons designed by geronimo, menu items, music, etc.
public may "Exit through the gift shop" with special edition items for sale to mark collab
free SOUVENIRS for opening event and promotional events
geronimo to host OPENING PARTY
offer private tours or talks for press, arts and education
document event for post-opening coverage of collab on Social media or in press