New york . LOS ANGELES . MILAN
MAKING fine ART, conceptual art AND Experiential art An accessible, INCLUSIVE PUBLIC experience
geronimo will create a thoughtful, conceptual and site-specific creative identity for collaboration
promotional assets, photography and creative direction of out-going identity directed and produced by geronimo
Teaser + Video promotional for social MEDIA + advertising to introduce the collaboration and direct attention and excitement for collaboration
print campaign around city to promote collaboration
geronimo to advise on pr approach
re-introduce the concept of paid "INFLUENCER" PARTNERSHIP with a more theatrical approach : invite zach galifianakis to "go to work with geronimo", hire AMy Sedaris to answer geronimo toll free number
activatE AREAS AROUND THE CITY / country with "stunts" TO DRAW ATTENTION TO collab
use layers of immaterial: lighting, SOUNDSCAPEs + Visual projections to EvolvE the experience
collab with restaurant(s) / catering to curate elements: special edition servingware by geronimo, custom aprons designed by geronimo, menu items, music, etc.
public may "Exit through the gift shop" with special edition items for sale to mark collab
free SOUVENIRS for opening event and promotional events
geronimo to host OPENING PARTY
offer private tours or talks for press, arts and education
document event for post-opening coverage of collab on Social media or in press
david yurman collaboration
GERONIMO will DESIGN A cohesive visual CAMPAIGN with specific colors, thematic icons, images and complete identity for collaboration
visual assets can be used for city-wide wild postings, billboards and printed promotional and be the creative guide for all elements involved in the collaboration
TEASER + VIDEO PROMOS
central to the collaboration is a site specific sculpture EXPERIENCE.
visual assets and media teasers offer hints to final design but will not reveal the final concept until opening event + celebration.
designed with visual assets and media teasers, a promotional video will help release and introduce the project, reaching a wider audience with a potential of becoming a viral piece of art media. it lives as content for both client and geronimo to deploy TOGETHER.
Merchandise + gift shop
GERonimo will design key items for gifting or purchase AT THE "museum gift shop". THOUGHTFUL, Curated items that enhance and support the themes/design of the collaboration AND ADD A LITTLE EXTRA HUMOR AND PERSONALITY.
A thoughtful MOMENT TO MARK the collaborative experience -- designed to honor and celebrate. surprise activations and performances, KICKING-OFF THE SCULPTURE AND EXPERIENCE. POST-EVENT, SCULPTURE can be visited for additional weeks / MONTHS / YEAR.
Prepared by FONDAZIONE GERONIMO, twenty-nineteen