New york . LOS ANGELES . MILAN
FONDAZIONE GERONIMO
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MAKING fine ART, conceptual art AND Experiential art An accessible, INCLUSIVE PUBLIC experience
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geronimo will create a thoughtful, conceptual and site-specific creative identity for collaboration
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promotional assets, photography and creative direction of out-going identity directed and produced by geronimo
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Teaser + Video promotional for social MEDIA + advertising to introduce the collaboration and direct attention and excitement for collaboration
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print campaign around city to promote collaboration
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geronimo to advise on pr approach
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re-introduce the concept of paid "INFLUENCER" PARTNERSHIP with a more theatrical approach : invite zach galifianakis to "go to work with geronimo", hire AMy Sedaris to answer geronimo toll free number
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activatE AREAS AROUND THE CITY / country with "stunts" TO DRAW ATTENTION TO collab
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use layers of immaterial: lighting, SOUNDSCAPEs + Visual projections to EvolvE the experience
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collab with restaurant(s) / catering to curate elements: special edition servingware by geronimo, custom aprons designed by geronimo, menu items, music, etc.
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public may "Exit through the gift shop" with special edition items for sale to mark collab
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free SOUVENIRS for opening event and promotional events
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geronimo to host OPENING PARTY
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offer private tours or talks for press, arts and education
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document event for post-opening coverage of collab on Social media or in press
VISUAL IDENTITY






david yurman collaboration
GERONIMO will DESIGN A cohesive visual CAMPAIGN with specific colors, thematic icons, images and complete identity for collaboration
visual assets can be used for city-wide wild postings, billboards and printed promotional and be the creative guide for all elements involved in the collaboration
OTHER FAVORITES!
sculpture feature






TEASER + VIDEO PROMOS
central to the collaboration is a site specific sculpture EXPERIENCE.
visual assets and media teasers offer hints to final design but will not reveal the final concept until opening event + celebration.
designed with visual assets and media teasers, a promotional video will help release and introduce the project, reaching a wider audience with a potential of becoming a viral piece of art media. it lives as content for both client and geronimo to deploy TOGETHER.
Merchandise + gift shop

GERonimo will design key items for gifting or purchase AT THE "museum gift shop". THOUGHTFUL, Curated items that enhance and support the themes/design of the collaboration AND ADD A LITTLE EXTRA HUMOR AND PERSONALITY.

THE celebration
A thoughtful MOMENT TO MARK the collaborative experience -- designed to honor and celebrate. surprise activations and performances, KICKING-OFF THE SCULPTURE AND EXPERIENCE. POST-EVENT, SCULPTURE can be visited for additional weeks / MONTHS / YEAR.
Prepared by FONDAZIONE GERONIMO, twenty-nineteen