top of page

​
New york . LOS ANGELES . MILAN
FONDAZIONE GERONIMO
-
MAKING fine ART, conceptual art AND Experiential art An accessible, INCLUSIVE PUBLIC experience
-
geronimo will create a thoughtful, conceptual and site-specific creative identity for collaboration
-
promotional assets, photography and creative direction of out-going identity directed and produced by geronimo
-
Teaser + Video promotional for social MEDIA + advertising to introduce the collaboration and direct attention and excitement for collaboration
-
print campaign around city to promote collaboration
-
geronimo to advise on pr approach
-
re-introduce the concept of paid "INFLUENCER" PARTNERSHIP with a more theatrical approach : invite zach galifianakis to "go to work with geronimo", hire AMy Sedaris to answer geronimo toll free number
-
activatE AREAS AROUND THE CITY / country with "stunts" TO DRAW ATTENTION TO collab
-
use layers of immaterial: lighting, SOUNDSCAPEs + Visual projections to EvolvE the experience
-
collab with restaurant(s) / catering to curate elements: special edition servingware by geronimo, custom aprons designed by geronimo, menu items, music, etc.
-
public may "Exit through the gift shop" with special edition items for sale to mark collab
-
free SOUVENIRS for opening event and promotional events
-
geronimo to host OPENING PARTY
-
offer private tours or talks for press, arts and education
-
document event for post-opening coverage of collab on Social media or in press

VISUAL IDENTITY













david yurman collaboration
GERONIMO will DESIGN A cohesive visual CAMPAIGN with specific colors, thematic icons, images and complete identity for collaboration
visual assets can be used for city-wide wild postings, billboards and printed promotional and be the creative guide for all elements involved in the collaboration
OTHER FAVORITES!
sculpture feature










